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Born out of a need for results driven products that don’t sacrifice style, MR. is the ultimate men’s haircare system designed to help combat the challenges of thinning hair and provide everyday grooming staples to keep hair strong and healthy. MR. is the brain child of award winning hair stylist Jamie Stevens who with the help of Global experts in Research and Formulation Development Swallowfield PLC has created the innovative dual-action system.


Jamie Stevens is a multi-award winning hairdresser who learnt his trade working with some of the biggest names in the industry before launching his own London flagship salon in 2012. A renowned stylist, Jamie is three-time winner of Men’s British Hairdresser of the Year earning him a place in the British Hairdressing Awards Hall of Fame. He is the youngest ever nominee for Hairdresser of the Year, an award he has been nominated for seven times.

Watch Jamie’s tips and how to video’s.

jamie stevens cropped

‘Hair loss is a big concern and causes real fear and anxiety for a lot of men, whether they care to admit it or not. As someone who has thinning hair, I hope that getting men talking about the issue will stop them suffering in silence whilst also addressing how prolific and serious it can be for self-esteem and confidence. The solution doesn’t have to be expensive – I wanted to create high performance products that combine effective treatment with the best ingredients so that men no longer have to be afraid.’



Three years in development the game changing men’s haircare system draws on the most advanced science and industry innovations to deliver targeted solutions to a number of issues. The high performance range is divided into three categories Thickening, Style and Disguise. This line-up of 11 products has been formulated with a trademarked active complex System-PPX™ developed to help promote thicker, hydrated hair that is more resistant to breakage.

The MR. THICKENING category features grooming staples which are the foundation for any good men’s haircare regime; Thickening Shampoo + Conditioner (including anti-dandruff formulation). It also contains a Treatment spray to help reduce the rate of hair loss by prolonging the hair growth phase. Find out more here.

The MR. DISGUISE category contains three hero products which provide an instant solution to the appearance of thinning hair, our Disguise Sprays add instant colour to the scalp; Hair Fibres build natural looking density and Fix Spray seals everything in place. For more information and to see transformations click here.

The MR. STYLE category features five products to make achieving your everyday look easy, whilst the active thickening complex supports the strength and structure of your hair.


In March 2013, a new European Union (EU) law was fully implemented that made it illegal to sell animal-tested cosmetics in Europe. We are pleased to confirm that we comply to the law and do not test our products on animals, nor do we employ any third parties to do so as this would be breaking the law.